CES Impressions 2018
I can now join the ranks of pretty much every journalist I talked to at CES who’s affirmed it’s become impossible to do a comprehensive show report. CES has gotten too big for any one human to cover it all.
Clearly, home entertainment AV products and manufacturers are no longer the focus, although exhibitors like Samsung, Sony, and other big guns were present, headphones and Bluetooth audio systems were abundant, and there was a floor or so’s worth (rather than a hotel’s worth as in years past) of high-end audio companies at the Venetian.
Much of what I saw and read about was all about “connectivity,” the Internet of Things, “smart” this and that—jeez, even Bluetooth hair-care systems and yadda yadda. Well, even though I’m a tech head, I don’t care about most of these things. I care about having an emotionally moving entertainment experience—and the products and technologies that can deliver it.
There were many times when this Baby Boomer felt alternately intimidated and overwhelmed by all the new tech, as opposed to being in my comfort zone attending AV-oriented shows like Rocky Mountain Audio Fest and CEDIA and checking out the high-end rooms at the Venetian. Perhaps CES by its very nature now presents a skewed picture of what’s really happening in home entertainment. The show used to be more representative of “our” world. Google “media room” and you’ll get about 1,230,000,000 results. That’s not a typo. So there’s lots of real world interest in the subject. Hmmm.
A bright spot (more like a bright acre or two) was the proliferation of virtual reality and augmented reality exhibits in the South Hall. Total home entertainment immersion—now that appeals to me, and judging by CES 2018, I have plenty of company. This isn’t just a gamer-geek novelty anymore.
Much was made of the power failure in the Central Hall on the second day of CES. The irony was lost on no one. It made me realize that any consumer electronics product is worthless unless it works. After the show, I visited a friend who spent much time yelling at his smart-home control so it could “hear” him. The man-machine interface ain’t perfect yet. Will CES 2028 have a Brain Implant Device Pavilion?
Seems like “artificial intelligence” has become the consumer electronics buzzword du jour. But how much of it is merely hype? This is something I want to investigate. Having your refrigerator create a shopping list or having a car with facial recognition isn’t exactly the same as IBM’s Watson or even Sophia the Robot.
The most subversive booth I saw was the Netflix exhibit promoting the upcoming Altered Carbon sci-fi series (shown at the top of the page). It featured highly advanced future tech that was completely fictitious. As I left the booth, I wondered how many people thought it was real.
What was the Big Picture here? I don’t know if anyone can see it anymore. Literally. Maybe a few years from now, publications will be sending AI-enabled robots that unlike us mere humans might actually be able to cover the whole show.
Frank Doris is the chief cook & bottle washer for Frank Doris/Public Relations and works with a
number of audio & music industry clients. He’s a professional guitarist and a vinyl enthusiast with
multiple turntables and thousands of records.