Theo’s Corner: Working with Hernan Arriaga
My search for fresh ideas and the pursuit of new design collaborators for Rayva recently brought me to Florida, where I met with two well-known professionals: Miami-based interior designer Hernan Arriaga and Italian-born architect Vincenzo Avanzato. (I will be writing about Vincenzo in a future post.) Having seen and admired their work, I knew they would be excellent candidates to create new design themes for Rayva.
Hernan’s business partner Fabio Lopes told me the process of dealing with home theaters has become so cumbersome that they’ve almost stopped proposing them to their clients. Having to fight what they see as insensitive placement of electronics by others into their supremely coordinated interiors wasn’t worth the trouble for them anymore. In a strange way, this legitimate argument resonates with a similar argument from the opposite side: A/V integrators also chronically complain that designers don’t respect the needs of a complex technology.
I’m very familiar with the issue, and I respect the viewpoints of both the designers and the integrators. The very reason Rayva exists is to bridge this seemingly irreconcilable divide between technology and design. The company’s goal is to blend superb design with sophisticated technology in an end-to-end solution that doesn’t keep just designers and integrators happy but, most importantly, the end-user, who is often caught in the crossfire. These problems can only be resolved with a good understanding of both perspectives.
I had already met Hernan through Rayva’s sales associate in Florida, Esteban Tettamante. I was a big fan of Hernan’s sharp, eclectic, sleek, contemporary style. Could this style translate into interiors for Rayva? I didn’t know, and it wasn’t important to know yet. Design talent is one thing, but I also believe in personal chemistry. If my design goals resonated with Hernan, great things could happen from this collaboration.
I explained Rayva’s basic design philosophy to him: Dimensional design elements or artwork presented against large, plain wall-mounted panels that conceal speakers and acoustic treatments. The designs in front of the panels are illuminated, gallery-like, by light sources positioned on the ceiling or incorporated into the artwork itself.
Hernan seemed to appreciate the challenge and we agreed to meet again in the next few weeks to review his initial concepts. I can’t wait for that meeting.
I will keep you posted as our design collaboration develops. And I look forward to working with more designers of Hernan’s caliber.
Theo Kalomirakis is widely considered the father of home theater, with scores of luxury theater
designs to his credit. He is an avid movie fan, with a collection of over 15,ooo discs. Theo is the
Executive Director of Rayva.