Disney Gambles Big on Star Wars Streaming

Disney streaming service

For Star Wars fans, last week was a gift that just kept on giving. Not only did we learn that Rian Johnson, director of the upcoming The Last Jedi, is launching a trilogy of films independent from the Skywalker Saga, but Disney also dropped a bomb about a new live-action TV series set in that beloved Galaxy Far, Far Away. This is huge for a number of reasons, not least because George Lucas tried and failed to create a live-action show before selling the Star Wars franchise to Disney in 2012.

 

Maybe more significant, though, is how Disney plans to distribute the series. It’s not coming to the airwaves, nor Netflix, which currently serves as the exclusive home to several Disney-produced Marvel series, including the highly acclaimed Daredevil and Jessica Jones. Instead, the Star Wars show—along with Disney’s films and other properties—will reach consumers’ eyeballs by way of a new streaming video service launching in 2019.

 

It should go without saying that I’ll be signing up for said service the minute it launches. But I think Disney is making a huge mistake. Maybe not in the short term, mind you. I think it’s reasonable to expect that Disney’s stock will get another bump and Netflix’s will take another hit as the studio moves all its films and most of its TV shows to its new, exclusive platform.

 

And for what it’s worth, apparently Disney has no plans to evict Luke Cage and the rest of the Defenders from the only home they’ve ever known, so that’s a plus.

 

I can’t imagine many if any people will dump Netflix entirely for DisneyFlix or whatever it ends up being called. But I still think this move is a net-negative for the streaming-video industry, and for consumers in particular. Why? Because we’re already seeing people approaching a breaking point with the continued fragmentation of the streaming market.

 

In other words, I think we’re reaching Peak Subscription Saturation. For me, subscribing to this new Disney service just to get my weekly Star Wars fix likely means I’ll be dumping Hulu. And if I were also a Star Trek fan subscribing to All Access just to watch Discovery, I’d likely be looking at dumping CBS’s streaming service instead. (Spare me your whining, Trekkies—Star Wars is just better and you know it.)

 

The simple fact is that most people are cutting the cord because of the value proposition. Expensive cable-TV bundles that force you to pay for ESPN if you want to watch Cartoon Network are increasingly becoming a breaking point for most people.

 

Could the exact opposite problem start to hurt the streaming market? Could we literally end up with too much choice instead of too little? It’s entirely possible. After all, who wants to pay $6 or $8 or $10 a month just to watch one TV show? Are you willing to pay $100 a month or more just to have all the streaming apps you would need to subscribe to if all the studios and content providers start their own services? I know I’m not.

 

In the end, I have no doubt Disney’s new streaming service will be successful. Playing the Star Wars card is pretty much the same as having an “I Win” button. But if this streaming fragmentation continues, I also know this just as surely: We—the geeks, the nerds, the regular cinephiles, and the TV junkies—will be the biggest losers.

—Dennis Burger

Dennis Burger is an avid Star Wars scholar, Tolkien fanatic, and Corvette enthusiast
who somehow also manages to find time for technological passions including
high-end audio, home automation, and video gaming. He lives in the armpit of
Alabama with his wife Bethany and their four-legged child Bruno, a 75-pound
American Staffordshire Terrier who thinks he’s a Pomeranian.

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