Getting Up To Speed On Games
As research for what I need to know to create gaming room designs for commercial use (such as inside a sports bar), I brought together a group of people who consider themselves serious gamers.
The first thing I found out is that nobody would go out to play video games by themselves. My new friend Brendan wrote to me the day after we got together:
There are two main forks in the target audience of gamers: casual vs. serious gamers and individual
vs. group gamers. Casual gamers might want to play a “wii bowling” type of game while more serious
gamers might play competitively/watch others play competitively. Groups will want to play on one
screen together, but individuals might want a high-performance computer to play on without
distraction. Individual gamers tend to prefer playing on a PC, while groups generally prefer a console
(Xbox, PlayStation or Nintendo Wii/Switch).
The idea of designing a gaming pod for a single player stopped exciting me after that comment. You can see why, knowing that my main goal is to design something for a sports bar.
Brendan continued my “education.” He wrote:
I think the ideal situation would be to have both a way for groups to play and an individual seating
area to attract the widest swath of people possible. But the best thing I think is to create a space
where people can come out and watch “professional gamers” together, similar to how people watch
sports now. There are groups that watch these games together now, but they don’t have a dedicated
home in NY at least.
Brendan told me to check Twitch, the most popular online streaming platform for watching esports (professional gaming). Twitch is a billion-dollar subsidiary of Amazon with hundreds of thousands of concurrent viewers at any given point.
If you scroll down on the site, you’ll see featured games like League of Legends and Dota 2. Brendan said these are the most popular games to watch if, as a starting point, I want to understand what’s going on. That means more research on my end.
In my next post, I’ll discuss the other ideas we talked about that evening.
Theo Kalomirakis is widely considered the father of home theater, with scores of luxury theater
designs to his credit. He is an avid movie fan, with a collection of over 15,ooo discs. Theo is the
Executive Director of Rayva.