Sony & Kaleidescape Push 4K Hard

Sony Kaleidescape partnership

(from L to R) Sony Electronics President & COO Mike Fasulo,
Sony Electronics VP of AV Specialty/Custom
Integration Frank Sterns,
Kaleidescape founder/CEO Cheena Srinivasan

The annual CEDIA (Custom Electronics Design and Installation Association) show was held last week in San Diego. Besides the beautiful, sunny weather and abundance of craft beer, the major players in the A/V industry were on hand demonstrating their latest products. Over the next couple of posts, I’ll share some of the things that caught my eye with the Roundtable reader in mind.

 

One of the big announcements at the show was the new strategic partnership between Sony and Kaleidescape. Sony has been a leader in 4K, and is one of the few companies with a complete 4K ecosystem capable of delivering a true “lens to screen” experience. As Roundtable readers know, Kaleidescape is focused on delivering the ultimate home theater experience, with a movie-download store offering hundreds of movies in 4K Ultra HD resolution and thousands in full Blu-ray quality.

 

The two companies realized they could form a symbiotic partnership, with Sony’s 4K projectors delivering a terrific cinematic picture and Kaleidescape Strato players (shown below) feeding those systems with the best theatrical 4K HDR content.

Sony Kaleidescape partnership

The companies are offering a joint promotion where any Strato customer who buys a qualifying Sony 4K HDR projector between now and 3/31/18 can download a movie bundle featuring ten 4K HDR movies from the Kaleidescape store valued up to $350. Conversely, existing Sony 4K HDR projector owners who buy a Strato movie player can get the movie bundle to jumpstart their collections.

 

Kaleidescape founder and CEO Cheena Srinivasan commented: “We’re pleased to partner on this promotion with Sony, the company that’s synonymous with 4K innovation and shares our vision for delivering the finest picture and sound quality.”

 

Qualifying projectors include the VPL-VW285ES, VW365ES, VW385ES, VW675ES, VW885ES, VZ1000ES, and VW5000ES (shown above), with models ranging from $5,000 to $50,000. Coupled with a Strato, this means a terrific “starter” 4K HDR theater package can be had for under $10,000. Both companies expect this offer to reach thousands of customers and expand the reach of 4K-projection adoption.

 

The movie bundle, which includes Spider-man: Homecoming, has been designed to deliver the ultimate 4K HDR experience to home theater enthusiasts and features a mix of classic and new releases from the major studious, including Sony, Universal, 20th Century Fox, and Warner Brothers.

—John Sciacca

Probably the most experienced writer on custom installation in the industry, John Sciacca is
co-owner of Custom Theater & Audio in Murrells Inlet, South Carolina, & is known for his writing
for such publications as
 Residential Systems and Sound & Vision. Follow him on Twitter at

@SciaccaTweets and at johnsciacca.com.

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