I had heard a lot about Leon Speakers and the artistic culture that permeates the company. Noah Kaplan, its CEO, is the driving force behind Leon in more than one way. He runs a well-oiled machine that is producing top-performance speakers with an emphasis on customization. But he also understands that technology without design is half as powerful. An artist himself, Noah knows instinctively that design makes technology more “relatable” to the end-user.
That understanding defines Leon Speakers. It also defines Rayva’s mission, which is why my trip to Ann Arbor, Michigan was so invigorating.
Noah has surrounded himself with a team of artistic-minded engineers. The energy that comes out of the Leon Loft (as they call their facility) is palpable. When I took a tour of their offices and factory, two things drew my attention: One, every wall is filled with eclectic artwork, an extension of Noah’s artistic personality.
And, two, everybody I was introduced to seems to have an artistic background—they all paint or sculpt or play music. This has an obvious impact of the work they do for Leon—they don’t see themselves as laborers who work 9 to 5 producing impersonal widgets. They are artists who take ownership of what they do, and they are proud of their factory’s culture.
The main purpose of my trip to Ann Arbor was to find out more about Leon’s speakers and how they could be incorporated into a media-room wall unit I am in the process of designing for Rayva. But my extensive tour of their factory gave me additional ideas about working with Leon besides just using their speakers for the media-room unit.
The design principle behind Rayva is to commission artwork from painters and sculptors that I then help incorporate into dedicated theaters as limited-edition designs. During the Leon tour, I saw an exciting sculptural piece Leon produces that is meant to hide an array of speakers. I recognized it right away as something that can be developed into an additional design for Rayva. Leon’s Senior Industrial Designer Rob Waissi and I are working together to make this happen. We also plan to develop a media-room unit inspired by the various pieces of industrial artwork that hang on the walls of the Leon Loft.
I spent the evening of my visit to Ann Arbor having dinner with Noah Kaplan and his Senior Account Manager Camila Ballario. Camila lives and breathes the Leon Speakers culture and seems to be an extension of Noah’s energetic personality. During dinner, Noah started drawing something on his plate using his finger as brush and wine from his glass as paint. The drawing, an impression of me, was done with the same focus and commitment that define Noah’s personality. I was impressed and surprised at the same time—exactly how I felt throughout my brief visit to the Leon Loft.
Theo Kalomirakis is widely considered the father of home theater, with scores of luxury theater
designs to his credit. He is an avid movie fan, with a collection of over 15,000 discs. Theo is the
Executive Director of Rayva.